Privacy Policy

This Privacy Policy explains how personal data is collected, used, disclosed and protected when you visit and use densk777.com (the "Website"), which operates the Dansk 777 version of the Dansk 777 brand for players in the United Kingdom and other permitted jurisdictions. It applies to website visitors, registered players and any person who interacts with our services or customer support channels. By creating an account, using the Website or contacting us, you acknowledge that you have read this Privacy Policy. This Privacy Policy is effective from 6 November 2025 and reflects our practices as reviewed up to January 2026, in line with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

Who We Are

Observe - Identity of the Data Controller

The data controller responsible for the processing of your personal data in connection with densk777.com is:

AG Communications Ltd
135 High Street, Sliema SLM 1548, Malta
Country: Malta

AG Communications Ltd is a limited company and the contractual counterparty for UK players using densk777.com. It operates the Dansk 777 project under a remote operating licence (casino and bingo activities) issued by the United Kingdom Gambling Commission ("UKGC"), licence number 39483.

Expand - Regulatory and Contact Details

For UK players, AG Communications Ltd is authorised and regulated by the UKGC to provide remote casino and related services. The brand operates on the Aspire Global International Ltd platform, which provides technical, operational and hosting services as a processor on behalf of AG Communications Ltd. While AG Communications Ltd is established in Malta, processing of personal data for UK players is primarily governed by the UK GDPR and the Data Protection Act 2018, and, where relevant, aligned with the EU GDPR and applicable international standards.

You may contact us about privacy matters via:

Email (privacy team / DPO: [email protected] (or via any dedicated privacy contact indicated on the Website)
Postal address: Data Protection Officer, AG Communications Ltd, 135 High Street, Sliema SLM 1548, Malta
Website: https://densk777.com (using any contact or feedback forms provided)

Reflect - What This Means for You

AG Communications Ltd determines the purposes and means of processing your personal data collected through densk777.com and is therefore your data controller. You can exercise your data protection rights directly against AG Communications Ltd, even though its registered office is in Malta. The UK Information Commissioner's Office (ICO) and other competent authorities may supervise our activities, and you have the right to contact them if you are not satisfied with our response to your privacy concerns.

What Personal Data We Collect

Observe - Categories of Personal Data

When you use densk777.com in connection with the Dansk 777 offering, we collect and process the following main categories of personal data:

Identification and contact data: full name, date of birth, residential address, nationality, email address, phone number, username, and unique player ID.
Account and behavioural data: account registration details, login history, game selections, session duration, betting and wagering history, wins and losses, bonuses used, self-exclusion settings, responsible gambling limits, and interactions with promotions.
Technical and device data: IP address, device identifiers, operating system, browser type and settings, language preferences, access times, referrer URL, and log data generated by our servers.
Payment and financial data: selected payment method, partial payment card details (for example, masked card numbers), bank account details for withdrawals, transaction amounts, currency, timestamps, and related payment confirmations from your payment provider.
KYC / AML verification data: copies or details of identification documents (passports, ID cards, driving licences), proof of address, source of funds or source of wealth information, occupation details and, where required under UK AML rules and our KYC policy, evidence supporting higher-risk or high-value transactions (for example, when cumulative withdrawals reach thresholds such as £2,000 or more).
Communications data: records of emails, live chat transcripts, telephone call notes (where applicable), complaints, requests to customer support, marketing preferences and opt-in/opt-out history.
Cookies and tracking data: identifiers placed on your device via cookies, pixels, tags and similar technologies that record how you use and navigate the Website.

Expand - Sources of Data and Combined Profiles

We obtain personal data directly from you when you register, log in, deposit or withdraw funds, place bets, contact customer support or complete verification checks. We may also receive data from third parties such as payment service providers, identity verification agencies, anti-fraud services, responsible gambling tools (including self-exclusion schemes such as GamStop) and affiliated marketing partners. Where permitted by law, we combine information from different sources (for example, gameplay data and KYC verification data) to build a coherent profile that allows us to meet regulatory requirements, protect the integrity of our services and provide you with a consistent experience across devices.

Reflect - Transparency and Minimisation

We collect only the personal data that is necessary for lawful purposes such as operating your account, complying with legal obligations and improving our services. Where possible, we use aggregated or anonymised data that does not identify you personally. More detailed information about cookies and tracking technologies is provided in the section "Cookies & Tracking Technologies" below.

Legal Basis for Processing

Observe - Applicable Legal Framework

Our processing of personal data relating to densk777.com and the Dansk 777 offering is primarily governed by the UK GDPR and the Data Protection Act 2018. Where relevant, we also align with the EU GDPR and comparable international standards, including principles similar to those under Mexican data protection law for players located in Mexico or interacting from that jurisdiction.

Expand - Legal Grounds Under UK GDPR and Related Laws

We rely on one or more of the following legal bases, depending on the specific processing activity:

Performance of a contract: we process your personal data to create and manage your player account, verify your eligibility to play, process deposits and withdrawals, provide access to casino games, credit bonuses, settle bets, and provide customer support. Without this processing, we cannot provide the services you request.
Compliance with legal obligations: we must comply with various laws and regulations applicable in the UK and Malta, including UKGC licence conditions, anti-money laundering and counter-terrorist financing regulations, responsible gambling obligations (such as participation in GamStop), tax and accounting requirements, and record-keeping duties. We process identification, transaction and verification data to meet these obligations.
Legitimate interests: we process data to protect the security and integrity of our systems, detect and prevent fraud, misuse and problem gambling, perform risk assessments, conduct analytics to improve our services, personalise content within reasonable expectations, and enforce the Website's terms and conditions (including Clause 12.4, under which we may request certified copies of documents). We carefully balance our legitimate interests against your rights and freedoms.
Consent: we rely on your explicit consent for certain optional processing activities, such as receiving marketing communications (email, SMS, push notifications), using certain categories of cookies that are not strictly necessary, and, where required under non-UK laws, carrying out specific profiling or cross-border transfers. You may withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
Legal claims and vital interests: in limited circumstances, we may process data to establish, exercise or defend legal claims or to protect the vital interests of you or another person, for example in connection with suspected criminal activity, serious security incidents or threats to safety.

Reflect - Alignment with International Principles

For users located in Mexico or jurisdictions with similar standards, we aim to handle your personal data in line with principles comparable to those set out in applicable Mexican privacy regulations, such as lawfulness, purpose limitation, proportionality, information and consent. The specific rights and remedies available to you may differ depending on your place of residence, but we strive to provide a high and consistent level of protection across our operations.

Purpose of Processing

Observe - Core Service Purposes

We process your personal data primarily to provide you with a secure and compliant online casino experience on densk777.com within the Dansk 777 project. This includes day-to-day account operation, game access, financial transactions and regulatory compliance, all under the supervision of the UK Gambling Commission.

Expand - Detailed Purposes

Provision of services: to register and manage your account, verify your age and identity, process deposits and withdrawals, operate casino and related games, calculate and pay winnings, and provide technical and customer support.
Regulatory compliance (KYC/AML and responsible gambling): to perform identity checks at registration, carry out enhanced due diligence and source-of-wealth checks when certain thresholds (such as cumulative withdrawals around £2,000 or more) are reached, monitor transactions for suspicious activity, and implement responsible gambling tools including self-exclusion (e.g., via GamStop), reality checks, deposit limits and other controls.
Risk management and fraud prevention: to detect and prevent bonus abuse, multiple-accounting, identity theft, chargebacks, account takeovers and other fraudulent or prohibited behaviour, including sharing information with payment providers and specialised anti-fraud services.
Service improvement and analytics: to analyse how the Website is used, identify technical issues, optimise performance, improve game offerings, develop new features and enhance the overall user experience. Where possible, we use aggregated or anonymised data for these purposes.
Marketing and personalisation: to send you promotional communications about our products and services (subject to your consent or applicable legal grounds), tailor bonuses and offers to your profile, and measure the effectiveness of campaigns conducted by us or our affiliates, including responsible gambling information provided through organisations such as BeGambleAware.
Legal defence and enforcement: to enforce our terms and conditions, investigate and respond to complaints or disputes, cooperate with regulators and alternative dispute resolution bodies (such as IBAS), and defend ourselves in legal proceedings.

Reflect - Limitation to Specific, Legitimate Purposes

We only use your personal data for the purposes for which it was collected, unless we reasonably consider that we need to use it for another compatible purpose in line with applicable law. If we intend to use your data for a materially different purpose or rely on a different legal basis, we will notify you and, where required, seek your consent before proceeding.

Disclosure & Sharing

Observe - Types of Recipients

In order to operate densk777.com effectively, comply with legal obligations and provide a safe gaming environment, we may share your personal data with carefully selected third parties. We do not sell your personal data to third parties for their independent marketing purposes.

Expand - Categories of Recipients

Group entities and platform providers: Aspire Global International Ltd and other group companies that provide the technical platform, hosting, security and operational support for the Dansk 777 brand and the Dansk 777 project, acting mainly as processors on our behalf.
Payment service providers and banks: providers that process payments, verify card details, perform anti-fraud checks and facilitate deposits and withdrawals to and from your player account.
KYC, AML and risk management partners: identity verification agencies, credit reference agencies, address verification services, source-of-wealth assessment providers, and fraud detection tools that help us meet regulatory obligations and protect our operations.
Responsible gambling and self-exclusion schemes: organisations such as GamStop and other mandatory or voluntary schemes that assist in managing self-exclusion and responsible gambling measures, as required by UKGC rules.
Regulators, authorities and ADR bodies: the UK Gambling Commission, the UK Information Commissioner's Office, the Malta Gaming Authority (if applicable), tax and law enforcement authorities, and alternative dispute resolution providers (such as IBAS) where disclosure is required by law, regulation or in connection with dispute resolution.
Service providers (processors): providers of IT infrastructure, data centres, security services, email and SMS delivery, customer support tools, marketing platforms, analytics services, and anti-DDoS or other protective technologies, who process data under our instructions.
Affiliates and advertising networks: marketing partners, affiliate networks and advertising platforms that promote our services. We share limited data with them, usually in aggregated or pseudonymised form, and only for clearly defined purposes, such as tracking the performance of campaigns and preventing fraud. Where required, we will seek your consent before engaging in such activities.
Professional advisers and business transfers: lawyers, auditors, consultants, and potential acquirers or investors, where necessary to protect our legitimate interests and only under appropriate confidentiality arrangements.

Reflect - Safeguards for Sharing

All third parties with whom we share personal data are bound by contractual obligations to protect your information and to use it only for the specific purposes for which it is disclosed. Where a third party acts as our processor, it may not use your data for its own independent purposes. We monitor our partners to ensure they meet applicable data protection and security standards.

International Transfers

Observe - Cross-Border Data Flows

Because AG Communications Ltd is based in Malta and uses global service providers, your personal data may be transferred to and processed in countries outside the United Kingdom, including within the European Economic Area (EEA) and, in some cases, in other jurisdictions such as Israel or the United States, where certain technical or support services are located.

Expand - Legal Mechanisms and Safeguards

When transferring personal data outside the UK, we take steps to ensure that an adequate level of protection is in place, in line with the UK GDPR:

Adequacy regulations: for transfers to countries that have been recognised by the UK government as providing an adequate level of data protection, we rely on the relevant adequacy regulations.
Standard contractual clauses and addenda: for transfers to countries without an adequacy decision, we use standard contractual clauses approved under the UK GDPR, often combined with the International Data Transfer Addendum (IDTA), and assess whether supplementary measures are required.
Intra-group arrangements: within our group and platform partners, we implement data transfer agreements and policies that reflect the requirements of the UK GDPR, EU GDPR (where applicable) and comparable international frameworks.
Limited and necessary transfers: we transfer only the data necessary for the relevant purpose, such as hosting, support, analytics or fraud monitoring, and ensure that recipients are subject to confidentiality and security obligations.

Reflect - Information on Specific Transfers

You may contact us for more detailed information about the specific safeguards applied to international transfers relating to your personal data, including a copy of the relevant contractual clauses where permitted by law. We will update this section if the legal frameworks for international transfers evolve significantly during or after 2026.

Data Retention

Observe - Retention Principles

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting and reporting requirements, resolving disputes and enforcing our agreements. Retention periods may vary depending on the category of data and the applicable legal obligations.

Expand - Typical Retention Periods

Account and identification data: generally kept for the duration of your active account and, after closure, for a period typically between five (5) and seven (7) years, in line with UKGC requirements, anti-money laundering and financial record-keeping obligations.
Transaction and payment data: retained for at least five (5) to seven (7) years from the date of the relevant transaction, to comply with legal and tax obligations and to handle potential disputes and audits.
KYC / AML documentation: retained for the period required under applicable anti-money laundering regulations (often five (5) years or more after the end of the business relationship or the date of the last transaction), after which it will be securely deleted or anonymised unless a longer retention period is required in connection with ongoing investigations or legal proceedings.
Gameplay and behavioural data: retained while your account is active and for a limited period thereafter (typically up to five (5) years), to support responsible gambling measures, handle complaints, and comply with regulatory and audit requirements.
Marketing data: retained until you withdraw your consent or object to receiving marketing communications, and for a short period thereafter to record and honour your opt-out choice.
Technical logs and security data: retained for a period proportionate to security and operational needs (often from several months up to a few years), depending on the type and sensitivity of the data.

Reflect - Deletion and Anonymisation

When personal data is no longer needed for the purposes described in this Policy, or once the applicable retention period has expired, we will either securely delete it or irreversibly anonymise it so that it can no longer be associated with you. In some cases, technical or legal constraints may prevent immediate deletion (for example, data stored in backup archives), but such data will be isolated and protected from further processing until it can be securely removed.

Your Rights

Observe - Data Subject Rights Overview

Under the UK GDPR, you have a range of rights in relation to your personal data processed by AG Communications Ltd through densk777.com. If you are located in the EEA, Mexico or other jurisdictions with comparable laws, you may enjoy similar or additional rights under those regimes.

Expand - Detailed Rights (UK GDPR and Alignment with Mexican Principles)

Right of access: you have the right to obtain confirmation as to whether we process your personal data and, if so, to receive a copy of that data and information about how we process it.
Right to rectification: you may request correction of inaccurate or incomplete personal data, including updating your contact details or other profile information. In line with principles similar to those in Mexican regulations, we aim to ensure data is accurate, complete and up to date.
Right to erasure ("right to be forgotten" / cancellation): you may request the deletion of your personal data in certain circumstances, for example where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent and there is no other legal basis for processing. However, we may retain data where required by law or to establish, exercise or defend legal claims.
Right to restriction of processing: you may request that we limit the processing of your data in certain situations, such as while we verify its accuracy or assess an objection you have raised.
Right to object (including to marketing / opposition): you may object at any time to processing carried out on the basis of our legitimate interests, including profiling. You also have an absolute right to object to direct marketing, after which we will stop sending you marketing communications.
Right to data portability: where processing is based on your consent or on a contract and carried out by automated means, you may request a copy of your personal data in a structured, commonly used and machine-readable format, and have it transmitted to another controller where technically feasible.
Rights related to consent: where we rely on your consent (for example, for electronic marketing or certain cookies), you may withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.
Rights aligned with Mexican ARCO principles: for individuals in Mexico, we endeavour to respect rights equivalent to Access, Rectification, Cancellation and Opposition (ARCO). While our primary legal framework is the UK GDPR, we seek to respond to requests from Mexican users in a manner consistent with these principles, subject to applicable legal obligations.

Reflect - Exercising Your Rights and Response Timeframes

You can exercise your rights by contacting our privacy team or Data Protection Officer using the details provided in the "Who We Are" or "Complaints & Contacts" sections. To protect your account and privacy, we may ask you to verify your identity before complying with your request, which may involve using KYC information already held. We aim to respond to all legitimate requests without undue delay and, in any event, within one (1) month (30 days) of receipt, extendable by a further two months where necessary, taking into account the complexity and number of requests. In most cases, exercising your rights is free of charge. We may charge a reasonable fee or refuse to act on requests that are manifestly unfounded, repetitive or excessive, in line with the UK GDPR.

Cookies & Tracking Technologies

Observe - Types of Cookies Used

We use cookies and similar technologies on densk777.com to ensure the Website functions correctly, to improve your experience, and to support our security and marketing activities. Cookies are small text files placed on your device when you visit our Website.

Expand - Categories and Purposes

Strictly necessary (functional) cookies: these cookies are essential for the Website to operate and to enable you to move around and use its features, such as logging in, maintaining your session, accessing secure areas, and processing deposits and withdrawals. They cannot be switched off in our systems, although you can set your browser to block them, which may affect functionality.
Preference cookies: these remember your choices (such as language, region, or display settings) to provide a more personalised and convenient experience each time you visit.
Analytics and performance cookies: these help us understand how visitors use the Website, which pages are most popular, how long sessions last, and whether error messages are encountered. We use this information to improve the design, functionality and performance of our services.
Advertising and targeting cookies: these may be set by us or by our marketing partners and advertising networks to build a profile of your interests and show you relevant offers on our Website or other sites. They can also help us measure the effectiveness of our campaigns and prevent fraudulent or abusive behaviour.
Third-party cookies and pixels: some cookies are placed by third parties that provide services such as analytics, security monitoring, payment processing or advertising. These cookies are subject to the privacy policies of those third parties, and we seek to work only with partners that adhere to appropriate data protection standards.

Reflect - Managing Cookies and Consent

When you first visit densk777.com (and periodically thereafter), you may be presented with a cookie banner or preference centre allowing you to accept or manage non-essential cookies in accordance with UK privacy rules, including the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. You can also adjust your cookie settings at any time via:

Browser settings: most browsers allow you to block, delete or disable cookies. Please note that blocking all cookies may impact the functionality of the Website.
Cookie preferences on the Website: where available, you can use our internal cookie management tools to update your choices.

Further details about specific cookies used, their duration and purposes may be provided in a separate Cookie Notice linked from the Website.

Data Security

Observe - Security Objectives

We are committed to protecting your personal data and ensuring the confidentiality, integrity and availability of data processed in connection with densk777.com and the Dansk 777 offering. We use technical and organisational measures designed to prevent unauthorised access, accidental loss, destruction or damage.

Expand - Technical and Organisational Measures

Encryption in transit and at rest: we use industry-standard encryption technologies, including Transport Layer Security (TLS) 1.2 or higher, to protect data transmitted between your device and our servers. Sensitive data is stored using strong encryption methods where appropriate.
Access controls and authentication: access to personal data is restricted to authorised personnel and service providers who need the information for legitimate business or regulatory purposes. We apply role-based access controls, strong authentication mechanisms and, where appropriate, multi-factor authentication.
Network and application security: our systems are protected by firewalls, intrusion detection and prevention systems, anti-DDoS solutions and other security tools. We implement secure development and deployment practices, including vulnerability testing, patch management and code reviews.
Monitoring, logging and audits: we maintain logs of access and key actions on our systems, monitor for suspicious activity and conduct regular internal and external audits of our processes and controls. Where applicable, we align with recognised security standards such as ISO/IEC 27001 and SOC 2 principles through our platform and hosting providers.
Staff training and policies: employees and contractors with access to personal data receive training on data protection, information security and responsible gambling requirements. We maintain internal policies and procedures governing data handling, confidentiality, incident management and acceptable use.
Incident response and breach notification: we have procedures in place to detect, investigate and respond to suspected personal data breaches. Where required under the UK GDPR, we will notify the relevant supervisory authority and, when legally required, affected individuals without undue delay.

Reflect - Limitations and Your Responsibility

While we take reasonable and appropriate measures to protect your personal data, no system can be guaranteed to be completely secure. You also play an important role in maintaining security by keeping your login credentials confidential, choosing strong passwords, enabling available security features, logging out after sessions and notifying us immediately if you suspect any unauthorised use of your account or other security incident.

Complaints & Contacts

Observe - Communication Channels

If you have questions, concerns or complaints about how we process your personal data in connection with densk777.com and the Dansk 777 offering, you can contact us using the following channels:

Email (privacy / DPO): [email protected]
Postal address: Data Protection Officer, AG Communications Ltd, 135 High Street, Sliema SLM 1548, Malta
Website contact: via any feedback or contact forms available on https://densk777.com

Expand - Internal Complaint Procedure

When you submit a privacy-related complaint or request, we will:

Acknowledge receipt: we will acknowledge your complaint or request as soon as reasonably practicable, typically within a few working days.
Review and investigation: our privacy team and relevant departments will investigate the matter, which may involve retrieving system logs, reviewing communications and consulting with internal specialists or service providers.
Response timeframe: we aim to provide a substantive response within one (1) month (30 days) of receiving your request or complaint, in line with UK GDPR requirements. For complex matters, this period may be extended by up to two additional months, in which case we will inform you of the extension and reasons.
Outcome and remedies: we will explain the outcome of our investigation and, where appropriate, describe any corrective measures, such as updating records, changing settings, or improving internal processes.

For gambling-related disputes concerning the outcome of bets or account balances, you may also refer to our terms and conditions, which provide for escalation to an independent alternative dispute resolution provider such as IBAS (Independent Betting Adjudication Service), in accordance with UKGC rules.

Reflect - Escalation to Supervisory Authorities

If you are not satisfied with our response, you have the right to lodge a complaint with a supervisory authority:

United Kingdom (primary for UK players): Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom; website: https://ico.org.uk; telephone (UK): 0303 123 1113.
Malta (for EU GDPR matters involving our establishment in Malta): Office of the Information and Data Protection Commissioner (IDPC), website: https://idpc.org.mt.
Mexico (for users located in Mexico): the competent authority is the National Institute for Transparency, Access to Information and Personal Data Protection (INAI); website: https://www.inai.org.mx.
Other EEA countries: you may also lodge a complaint with your local data protection authority, particularly in the EU/EEA member state of your habitual residence, place of work, or place of the alleged infringement.

Nothing in this section limits any rights or remedies you may have under applicable data protection laws or gambling regulations in 2026 and beyond.

Updates

Observe - Need for Changes

We may update this Privacy Policy from time to time to reflect changes in our processing activities, legal obligations, regulatory guidance, industry standards or technological developments affecting densk777.com and the Dansk 777 offering.

Expand - Update and Notification Mechanisms

When we make material changes to this Privacy Policy, we will take appropriate steps to inform you in advance, taking into account their significance. These steps may include:

Website notice: displaying a prominent banner or notice on densk777.com summarising the key changes.
Email notification: sending an email to the address associated with your account, where you have an active player account.
Account dashboard alerts: providing alerts or messages in your account area or during the login process, prompting you to review the revised Policy.

For significant changes that materially affect your rights or the way we process your personal data, we will, where feasible, provide at least thirty (30) days' notice before the updated Policy takes effect, unless immediate implementation is required by law or regulatory instructions. During this notice period, you may choose to close your account if you do not agree with the changes, subject to settlement of outstanding obligations (such as withdrawal of remaining balances and compliance with KYC/AML checks).

Reflect - Versioning and Effective Date

The "Last updated" date at the end of this Privacy Policy indicates when it was most recently revised. We encourage you to review this Policy periodically, especially after any significant updates communicated via the Website or email, to stay informed about how we handle your personal data. Continued use of densk777.com after the effective date of an updated Policy will be deemed acceptance of the revised terms, to the extent permitted by applicable law.

Last updated: January 2026